WHEN PLYMOUTH ROCK STUDIO, or “Hollywood East,” opens in Plymouth next year, the films made there will include blatant product placement advertising for Charles David Salon: Every time any cast member’s face or hair is on screen, you’ll be looking at the Hanover salon’s handiwork.
Charles David, which is owned by David Honeycutt and Charles Dudley, has been chosen as the hairstylist and makeup specialist for the $422 million, 183-acre moviemaking facility scheduled to open in 2010. The selection process included an interview with Plymouth Rock honchos Earl Lestz, former president of Paramount Pictures Studio Group, and Rae Ann Del Pozzo, a vice president at Paramount Pictures. “I asked Mr. Lestz at the end of the conversation why he chose us when he could have had Paul Mitchell or anyone in the world, “says Honeycutt. “He said, ‘That’s Hollywood, and this is Plymouth.’ He wants to pull from the communities, and he thinks we’re the best on the East Coast.”
Honeycutt notes that his salon sets high standards for its staff members. Each goes through an 18-month training program and then takes mandatory classes every other week. “I believe that our methods in educating and our community involvement were major factors in why we were chosen for Hollywood East,” Honeycutt says. The salon’s most recent community endeavor involved funding – along with Dana Farber and Brigham and Women’s Hospital – the South Shore Hospital Cancer Center in Weymouth, which is scheduled to open later this year. “It was a wonderful thing to see this level care in our backyards,” says Honeycutt, who is the only salon owner on the hospital’s board of trustees.
The salon at Plymouth Rock Studios, which will provide round-the-clock hair and makeup services, will occupy a spacious, 5,000-square-foot studio next to a five-star hotel in Paramount Village. With Plymouth’s anticipated production roster of 17 films per year, the salon will certainly see its share of celebrities. “Most of the stars will have work such as coloring done in the salon, and then each set will have a couple of chairs and a makeup area,” says Honeycutt. “This transition will be interesting but also something that we’ll do well. We have two years to get it down.” And although Charles David will be taking on new VIP clients, Honeycutt promises that loyal customers will have the same access to hairdressers and receive the same standard of care as the celebrities.
The original Charles David Salon opened 13 years ago in Norwell with only four employees. Last February the business moved to a new, two-floor, 7,800-square-foot location on Webster Street in Hanover. The new digs are staffed by 84 employees and include a full spa, a café, a clothing store, and an interior design shop. Charles David Salon, 222 Webster Street, Hanover, 781-982-1224; charlesdavidsalon.com.